Slow Fashion

Preservation of one of the unique mongolian nomadic culture The population of mongolian nomads is decreasing every year due to harsh conditions and economic challenges of a cyclical and fluctuating cashmere business. If this continues, one of the last remaining nomadic cultures in the world will turn into another “modern society” disconnected to its land. We need to fundamentally change it to empower nomads and make the word nomad (malchin in Mongolian) to be a respected and valued word, both financially and socially.

Safeguarding the land with no fences for generations to come Pristine nature of mongolia is partially under a threat due to the global climate change and, in some areas, due to overgrazing of cashmere goats, which leads to imbalance in ecosystem. The return to traditional nomadic grassland management is crucial, to yield quality rather than quantity of cashmere.

Establish “made in mongolia” to be a global reference for highest quality Currently only 15% of mongolian cashmere is leaving the country as finished products. 85% of mongolian cashmere is leaving the country as a raw material, thus value of this precious natural fibre is not staying in the country. This number needs to be reversed.