What is slow actually?
With slow online, we develop projects that make our online lives more meaningful, relevant and value-adding.
Slow media sees itself as a counter-movement to instant journalism and represents the classic, traditional form of „clean journalism“. As such, it once earned the right to act as the fourth estate in the state.
Slow – AN APPROACH.
The Slow Movement as a cultural philosophy
It promotes a shift away from our modern culture of constant busyness, speed, and overconsumption. It emphasizes a mindful, deliberate approach to life. The Slow Movement encompasses various aspects, including:
- Slow Food: Originating in Italy as a response to fast food, this branch emphasizes savoring locally sourced, sustainably produced meals and traditional food preparation.
- Slow Living: Prioritizes a balanced, present approach to daily life. It involves slowing down, finding joy in simple things, connecting with others, and rejecting a constantly hurried lifestyle.
- Slow Cities (Cittaslow): A network of towns and cities dedicated to improving quality of life by reducing traffic, noise, promoting local businesses, and encouraging a more relaxed pace.
- Other ‚Slow‘ Branches: Slow fashion, slow travel, slow parenting, slow design, and more.
Key Concepts of the Slow Movement:
- Mindfulness: Being present and attentive to the task at hand.
- Quality over Quantity: Prioritizing craftsmanship and meaningful experiences over mass-produced goods and rushed activities.
- Balance: Finding a tempo that allows for work, rest, and enjoyment without feeling overwhelmed.
- Sustainability: Considering the environmental and social impact of choices.
- Connection: Fostering relationships with people, communities, and nature.
With slow marketing, we develop and present campaigns that generate long-term attention and measurable sales success.
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